Business

The Social Media

Good morning readers.

For the very first time I’ll be discussing the hype of social media marketing. I know, it’s been a while since my last post. However, that’s part of life.

I’ve been getting a lot of phone calls and e-mails lately in regards to all things Social Media from friends, people I’ve recently befriended online through Facebook and random people. So, instead of consulting them each individually, I decided that I should just post it up on my blog.

For those who are in the know of social media, you’re an expert on cultivating those links into one source. Good for you.

The Social Media has now become such an important aspect in all platforms: business, education, groups, organizations and corporations.

The most important step before launching your social media sites is to gather a successful marketing strategy. The plan itself will take a few months, depending on what your company or small business. Things will change, people will leave, markets will rise, and costumers will come and go. The most crucial aspect is to allow yourself a couple of months to write out your plan, even if it’s short. Deciding what to do and how to market yourself is challenging. So, be prepared.

Step One:
Have your business information ready at hand. People everywhere would like to know who you are, what your business is all about, what you do and the services you provide. So, if you’re creating a website, have your ABOUT tab ready to go with your company or small business information in hand. Don’t forget to write up your terms and policy.

If you’re a small business, it’s important to remember to register your company through your state or county.

Step Two:
Have a clean, clear, concise website throughout all your social media from Facebook to Tumblr. Some of the people don’t like all those flashy website that takes some time to load up, it distracts them and they leave as soon as the website finally loads up. So, as I mentioned, be clean, clear & concise. Simple is the keyword.

Step Three:
Figure out who your target audiences are. It’s always important to know who your main focus are, so just don’t create a website simply because you have the money to do so. Research where the majority of your market is, where and how to connect with them. Use Google Webmaster Tools, Google Analytic and don’t forget the main demographics.

Step Four:
Learn how to design your social media pages. Remember, the most important thing to know is that all social media sites have structures to implement your own customized design. For example, for Facebook the image dimensions COVER PHOTO is 851×315; the PROFILE COVER is 180×180 and the TAB within Facebook is 111×74. Don’t get those three mixed up.

Step Five:
Once you have successfully created your plan, then it’s time to get social.

Step Six:
Facebook, Twitter, Google+, YouTube, Tumblr, WordPress, etc… You know the rest. My advise is use the same e-mail and passcode for all the social media sites so that you’ll remember them. Then if you require to add managers or team members, it’s easy to add them through their e-mail. That way, you don’t have to give away your passcode to anyone.

However, you can always use HootSuite and Symphony to easily upload all your social media plugins all at once.

That’s how you can set up your social media sites. If you need help to link them all up into one without visiting the other, there are programs that you can pay monthly or do what I do. I use Blogger to immediately post onto my Google+ page, which will automatically link to my Twitter and Facebook fan page. And I don’t even need to visit one or the other, unless I have to.

So good luck and I hope this helps.

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